The Cycling Show
Tailoring Salesforce to Support Two Distinct Business Streams
Industry
Media & Entertainment
Salesforce Products
Sales & Cloud
Starter Edition
Project Turnaround
2 Weeks
The Challenge
Gordon, founder of The Cycling Show, approached us after experimenting with a Salesforce trial. His business operates with two distinct offerings:
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The Cycling Show – A core B2B event service.
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The Cycling Breaks – A more consumer-facing travel experience.
While both fall under the same brand, they have unique workflows, different data requirements, and specific reporting needs. Gordon knew Salesforce had the power to support his growth but also recognised the importance of building strong foundations before scaling.
Salesforce delivers value from day one and it becomes truly powerful when tailored to fit your business.
Our Approach
Agile, Collaborative, Transparent
Step 1: Discovery Meeting We began with an in-person session, at The Cycling Show's York office, to understand their current Salesforce usage, how each side of the business functions, and what success would look like for them. Our priority was to listen, document his vision, and create a roadmap for developing his Salesforce instance. Step 2: Gathering the Right Data With priorities defined for Phase 1, we requested information to design a tailored solution: • Lead and Opportunity workflows for both The Cycling Show and The Cycling Tour • Required custom fields for each business stream • Desired reports and KPIs • Dashboard elements for a custom Home view Step 3: Collaborative Demo & Vision Sharing With a clear picture of the business, we created a Salesforce proof of concept, showcasing: • Proposed sales process design • Page layouts tailored to each business stream • Custom reporting for full pipeline visibility We also planted seeds for future phases, including automation, integrations, and leveraging AppExchange solutions.
The Solution
A Foundation Built to Scale
✅ Dual Sales Processes – One Salesforce login, two tailored workflows ✅ Custom Page Layouts – Context-specific fields for better data capture ✅ Insightful Reporting – Clear visibility into what's working and what isn’t ✅ Data Migration – Historical records brought into Salesforce for a complete view
Looking Ahead
Future Enhancements Already in Motion
We always think beyond Phase 1. Our roadmap with The Cycling Show includes: • 📈 Enterprise Edition Upgrade • Pipelaunch integration for smarter LinkedIn prospecting • DocuSign for automated contract generation • 📣 Marketing Cloud Implementation • Lead nurture journeys for colder prospects • Personalised communications to boost engagement
The Impact
The Cycling Show now has a Salesforce instance built around his business, not the other way around. With a scalable foundation in place, he's ready to grow both arms of The Cycling Show — backed by the right tools, processes, and insights.
What This Shows About Us
At Guided Sky, we don’t just “implement Salesforce.” We co-create systems that work for real businesses, with real ambitions. Our proactive, consultative style means you’re never left guessing... we guide every step of the way.
