Sales Cloud - The Basics

Sales Cloud was the very first offering from the innovative minds of Marc Benioff and the Salesforce team. Since its launch in 1999, it has grown into the world's leading CRM, outpacing fierce competitors like Oracle, SAP, and others. With every iteration, Sales Cloud continues to revolutionise the way businesses sell, providing faster, more accurate, and smarter ways of working.

Why Sales Cloud?

Sales Cloud has evolved over the years to meet the dynamic needs of sales teams across industries. The latest version offers a sleek, modern interface designed for ease of use, helping businesses close deals faster than ever before. With powerful automation, AI-driven insights, and customisation features, Sales Cloud is truly built to scale with your business.

Key Features of Sales Cloud:

• Lead and Opportunity Management: Track every lead from inquiry to closing, ensuring no opportunity slips through the cracks.

• Sales Automation: Automate routine tasks and workflows, freeing up your sales team to focus on selling.

• AI-Powered Insights with Einstein: Leverage AI to get personalised insights and next-step recommendations, helping your team work smarter.

• Customise Dashboards & Reports: Easily visualise key metrics, forecasts, and performance data to stay on top of your sales pipeline.

• Mobile Access: Access all your sales tools on the go with the Salesforce mobile app, enabling your team to stay connected and productive from anywhere.

• Seamless Integration: Integrates with hundreds of apps and systems, including popular marketing, customer service, and finance platforms.

• Sales Cloud Licenses: Tailored for Every Business

  
  

Sales Cloud offers flexible licensing options that can be scaled to match the size, needs, and growth stage of your business. Here’s a breakdown of the available editions:

Sales Cloud Starter

Ideal For: Small businesses or startups looking for a simple, out-of-the-box solution to manage their sales.

Key Features:

• Lead and Opportunity Management

• Basic Sales Automation

• Customise dashboards and reports

• Email integration

• Mobile app access

Cost: £20 per user/month

Best for: Teams needing an affordable, straightforward CRM solution without the complexity of advanced features.

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Sales Cloud Professional

Ideal For: Growing businesses that require more advanced features to manage larger sales teams and workflows.

Key Features: All features from Starter, plus:

• Pipeline forecasting

• Collaborative sales processes

• Additional sales automation tools

• Custom app development capabilities

Cost: £80 per user/month

Best for: Companies looking for more customisation and advanced reporting without the need for complex integrations or high-level automation.

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Sales Cloud Enterprise

Ideal For: Large businesses or enterprises needing extensive customisation, powerful integrations, and advanced sales processes.

Key Features: All Professional features, plus:

• Advanced analytics and reporting

• Full workflow automation and approvals

• API access for seamless third-party integrations

• Custom profiles and roles for team management

• Salesforce Einstein AI for predictive insights

Cost: £132 per user/month

Best for: Organisations requiring a highly flexible and scalable CRM with enterprise-grade automation, security, and integrations.

Why Choose Sales Cloud?

Sales Cloud’s pricing structure is designed to accommodate businesses at every stage of growth. From startups to global enterprises, you’ll find a plan that offers the features you need to drive sales, streamline processes, and maximise revenue. No matter the license type you choose, you’re guaranteed access to Salesforce’s cutting-edge CRM capabilities, mobile accessibility, and a vibrant ecosystem of integrations.